Course ID 00912260
Course format WBT
Typical Course length 20 minutes
Skill level Entry
Delivery languages English
Related certifications
In preparation for these exams
Selected items from this course are included in these exams:
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Course description

HP Application Performance Management: Personas and conversations - Upon completion of this module, participants will be able to identify key APM persona's in terms of their respective roles, their critical business issues, and the responsibilities they have to their organizations and their teams; Research Resources and discovery questioning techniques will also be presented to help participants gain a better understanding of the challenges of the IT Executive and the world they live in.
This training module is part of the solution series for the BSM Sales Certification and all on-demand required training. The Study Guide is attached to the recording and available for download.

Who should attend

SW Employee and Partner Sales Professionals


For specific prerequisites and requirements to achieve any of the related certifications, see the certification description on the Certification and Learning website.


  • Review of key customer personas
  • Review of specific personas and responsibilities
  • Review of discovery questions and questioning techniques


After completing this course, you should be able to understand and discuss;
  • Key customer personas and their responsibilities to Business Service Management
  • Roles and responsibilities of each of the key customer personas as presented in this training
  • Department- and enterprise-level discovery questions to reveal Business Service Management opportunities
Valuable and relevant learning resources developed before the Hewlett-Packard Company separation might contain some content and brand elements that have not been updated for Hewlett Packard Enterprise. Learning resources with the highest usage will be updated.