Course ID 00912260
Course format WBT
Typical Course length 20 minutes
Skill level Entry
Delivery languages English
Related certifications
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Course description

This course provides an overview of HP Application Performance Management focused on Personas and conversations. The course teaches you how to identify key APM persona's in terms of their respective roles, their critical business issues, and the responsibilities they have in their organizations and their teams. The course presents Research Resources and discovery questioning techniques to help you gain a better understanding of the challenges of the IT Executive and their environment.
This training module is part of the solution series for the BSM Sales Certification and all on demand required training. The Study Guide is attached to the recording and available for download.

Ideal candidate for this course

SW Employee and Partner Sales Professionals


For specific prerequisites and requirements to achieve any of the related certifications, see the certification description on the Certification and Learning website.


  • Review of key customer personas
  • Review of specific personas and responsibilities
  • Review of discovery questions and questioning techniques


This course prepares you to:
  • Recognize Key customer personas and their responsibilities to Business Service Management
  • Understand Roles and responsibilities of each of the key customer personas as presented in this training
  • Formulate department level and enterprise level discovery questions to reveal Business Service Management opportunities

Learning resources that were developed before the Hewlett-Packard Company separation might contain some content and brand elements that have not been updated for Hewlett Packard Enterprise. Learning resources with the highest usage are updated.