Course ID 00909444
Course format WBT
Typical Course length 30 minutes
Delivery languages English
Related certifications
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Course description

This course provides an overview of the HPE point of view and value proposition for Application Performance Management for Sales. The course covers how to identify potential opportunities – Market dynamics and trends; critical business issues; IT process improvements needed to address those critical business issues; metrics and KPIs for measuring IT improvements. The course covers How to develop a value proposition – What capabilities does the solution deliver; what benefits does it deliver to the business; what customer references and proof points best demonstrate the value of the solution; what differentiates HPE from the competition.
This training module is part of the solution series for the BSM Sales Certification and all on demand required training. The Study Guide is attached to the recording and available for download.

Ideal candidate for this course

SW Employee and Partner Sales Professionals

Prerequisites

For specific prerequisites and requirements to achieve any of the related certifications, see the certification description on the Certification and Learning website.

Topics

  • Identifying potential opportunities
    • Market dynamics and trends
    • Critical business issues
    • IT process improvements needed to address
  • CBIs
    • Metrics and KPIs for measuring IT improvements
  • Developing a gain-entry value proposition
    • IT capabilities
    • Benefits

Objectives

This course prepares you to:
  • Understand relevant market dynamics and trends
  • Understand critical business issues and their manifestations
  • Understand IT process improvements needed to address CBIs
  • Understand the metrics and KPIs for measuring these IT improvements
  • Understand IT capabilities delivered
  • Understand business benefits
  • Understand customer references and proof points
  • Understand key competitive differentiators

Learning resources that were developed before the Hewlett-Packard Company separation might contain some content and brand elements that have not been updated for Hewlett Packard Enterprise. Learning resources with the highest usage are updated.